Imagine walking into a store where products are poorly displayed, incorrectly labeled and the lighting is anything but complementary. Not to mention the sales staff is either breathing down your neck or completely oblivious to your needs.
Window and door dealer showrooms should embody comfort and homeliness and evolve from a strategic design to meet the needs of homeowners.
An impressive showroom will also inspire shoppers with a variety of products they can touch and envision in their home, bringing their plans to life.
Showroom experiences should consider quality, value, materials and size of the products displayed so customers are easily able to compare and contrast their window and door solutions.
4 Elements of a Window & Door Dealer Showroom
While there are several characteristics that result in a successful showroom experience, the following are four key elements of a successful window and door dealer showroom.
1. Depth of products on display
Be sure that your space offers an expansive array of products. If you only sell a limited variety of windows and doors, try displaying them in a variety of ways, such as showcasing French doors as both indoor and outdoor solutions.
2. Use of technology
Incorporate uses of new technology that homeowners may apply to enhance their windows and doors, such as advanced locks or security sensors. To amplify their browsing experience, consider automating your display windows and doors.
3. Set the mood
The ambiance of your showroom can influence the make or break of a sale. Be mindful of the mood you are setting with the layout, lighting, and treatments of your product displays. Also, don’t be afraid to creatively use your space.
4. Educate your shoppers
Help your products sell by including factual snippets of their material make-up, customizable options, security enhancements, and overall product benefits.
Browse Windows & Doors Online
Eastern Architectural Systems understands the value of customer interaction with your window and door solutions and the importance of aesthetically upgrading your retail spaces and products, which is evident by our 172,000 square foot warehouse and showroom located at 16341 Domestic Ave in Fort Myers, FL.
To view Eastern Architectural System full product line, download your complimentary window and door brochure by clicking the button below.
